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 Colour Makes Business Sense What is it about colour that makes business communications more powerful than black and white? Recent studies show that using colour and graphics in sales and marketing materials has a significant impact on customers.
Take a look at the following important facts:
• Readers decide whether to read or toss out a pamphlet or direct mail piece in 2.5 seconds.
• Reader attention span is increased up to 82% when colour is used.
• Colour gains readership by 80%.
• People are 55% more likely to pick up a full-colour piece of mail first.
• Colour reduces search time by as much as 80%.
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IndustryStories
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 | The DO’s and DON’Ts of Social Media Navigating the complexities of social media environments like LinkedIn, Facebook and Twitter can be a difficult task. Especially if you’re using social media for business or marketing purposes. Here are some quick tips to help you make the most of your social media... | |
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|  | Dealer Marketing Solution of the Month Bundle and Save! Get access to dealer marketing services that fit your needs and your budget.
At PrintSolv, we know our clients like to save money, and we make every effort to give them the biggest bang for their buck. In these tough economic times, businesses need to make their dollars... | |
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|  | Case Study NFX helps Calvary Hospital ACT reduce costs using FMAudit Information Technology Managers face tremendous challenges managing supplies for printers. This is especially true in a healthcare environment. Mission-critical printers are distributed across multiple facilities and floors. Since printers play a critical role in the... | |
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HotProducts
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ROI Mobile PrintSecure Print Release with a Smart Phone
With ROI Mobile Print you can use your mobile device to release your print job when and where you need it. Watch Demo Video
Enhance Mobility
ROI Mobile Print allows you to easily print jobs anytime, anywhere.Suppose you need a handout for a meeting but don’t have time ...
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FMAudit TCO reportBring new machines into Managed Print contractsCreate Before and After Snapshots
In many situations the client does not get to see the results of implementing your proposals. TCO reporting allows sales reps to present a cost snapshot or even a comparison report of the client’s TCO before and after implementation. This ...
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Evolved Office Newsletter SolutionCustom Newsletter Program for Office Equipment DealersE-Newsletters have become one of the most popular marketing vehicles for office equipment dealers to deliver their message (MPS, Service, Green, Document Management, Document Imaging) to their clients.
The problem is, it takes time to search, edit and format your ...
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| February 2012
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